Gordon Ramsay looked unrecognisable as he sported a long shaggy beard in his most recent snap.
The Scots TV chef looked a little different in the picture he shared with his 12.8 million Instagram fans.
The 54-year-old wrote: "Winters coming, I’m growing my beard, father Christmas."
Fans branded him 'Santa Ramsay' in the comments.
One wrote: "Omg this actually looks good."
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Another added: "Oh my god, it’s like Tim Allen."
While one wrote: "Santa Ramsay."
Fans speculated that Gordon's beard might be for an episode of Hell's Kitchen where he goes undercover.
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One said: "Is this another undercover episode."
Another added: "Maybe new 24 Hours to Hell and Back?! It’s been forever since they could do a new season."
While one said: "Can’t wait to see what you have in store. Love it!"
It's unknown exactly what Gordon has 'grown' his beard for but we're sure it'll be on our screens in no time.
Meanwhile, fans have still been able to get their Gordon fix as he is currently starring in ITV's Gordon, Gino and Fred.
ITV is showing the new series where the comedic cooking trio tour around the Greek Islands and city of Athens in their trusty campervan.
Gordon, Gino and Fred have travelled and bickered all across America, Italy, France and now fans are enjoying seeing them make their way around Greece.
The journey is set to begin in Crete, the largest Greek Island, and then move onto other glamorous locations like Santorini, Mykonos and Meteora.
ITV previously teased fans about the new series revealing: "This time their RV is hitting the beautiful Greek islands and historical city of Athens, for a big fat Greek adventure, together again behind the wheel on an epic odyssey like no other.
"From island hopping on a catamaran, to jet ski racing and shipwreck diving, there will be bromance and bickering in equal measure.
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“Thanks to an abundance of fantastic food, including the freshest lobster, chefs Gordon and Gino will be looking to prove that Greece’s culinary credentials are up there with the very best of Europe.
"The guys will begin their adventure in Crete, Greece’s largest island, before navigating their way to stunning Santorini, making their way to the party island of Mykonos and finishing their trip in the Greek capital Athens and the monasteries of Meteora.
"Travelling together in the birthplace of civilisation, what could possibly go wrong...?"
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